This is a typical problem we find in business. That being, the business outgrows its original purpose. Abacus is a point of sale computer hardware and software that made inroads into the restaurant industry based on hardware sales. As they grew they became more software and in our view, solution oriented. We help them to shift the focus off of hard goods and on to the benefit that they provide Point of Sale solutions. That opened them up to provide all kinds of extra services besides the sale of computer systems. They now do consulting, maintenance, installation, warranty, and a host of other services related to the food service industry.

The logo treatment was changed to underscore the name Abacus. It was a graphic treatment of the name that reinforced the name. Then we went to work on the tag line...Abacus Business Solutions..."You can count on us" The "counting on us" reinforced the Abacus and reinforced their dependability and commitment to service.

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