"It's said that Thomas Edison tested over 1,000 metal substances before he discovered Tungsten, a metal capable of handling the energy needed to produce brilliant light. It's much the same way in the marketing world. Thousands of companies exist which claim to have bright creative concepts, but they are not brilliant. They promise bright ideas but the results are often unenlightened and uninspired.

Brilliant thinking means creating company and product brand names that are short, simple, intuitive and ingenious. These names naturally lead the consumer to the right conclusions about your products. They create clarity and are easy to remember. They never feel forced, but instead have a comfortable and familiar sound to them.

This new name then becomes the building block for your marketing. With it you can drive the message internally through your organization, externally in the media and virtually everywhere on the web. With it your company begins to gain "visibility" and people begin to buy from you based on positive perceptions, and not just price. Done correctly, building a brand can be a powerful tool in growing sales and profits. We know because we've done it... numerous times.

A Word About Us

Tungsten Marketing is headed by Phillip Davis, an advertising veteran with over 20 years experience; 17 of them spent running a full service advertising agency in Tampa, Florida. Phil and his team of top-notch freelancers have won numerous local and regional Addy Awards while Phil was voted advertising's “Up & Comer” by Price Waterhouse early on in his career. His years of creating ad campaigns and directing media buys provided him with keen insights into the competitive advantages and cost effective benefits of properly naming and branding a company from the outset.

Having left the full service ad agency business in early 2003, Phil chose to devote himself entirely to branding, naming and strategically positioning companies for greater success. He now resides with his family of six, (yes six), in the foothills of the Blue Ridge Mountains and maintains a virtual network of gifted commercial artists and award winning designers. Endowed with an extensive and well-rounded background in all aspects of creating, designing and executing effective marketing campaigns, Phil possesses an uncanny ability to strategically position a company, aligning it with its core competencies.