• What items are included?
• What are the steps involved?
• What is timeline?
• And most importantly... what is the price?

So for those who want to get "straight to it" here are the naming services we provide and the fee structure. You may choose to purchase services a la carte or combine them into packages. Final pricing is dependent on a number of variables. For example, one start up business may truly be a one-location, local business with no growth plans. While another start up is a future national franchise company in the making (i.e. PODS, TeamLogicIT).

Other factors are the number of decision makers... (the greater the number, the more time involved and the higher the price). Still another consideration is the need for an exact matching domain name (more difficult) and whether the name can be invented (easier but not always the best solution). For these reasons, you'll see the prices expressed as a range below.

We provide brilliant, intuitive names at all pricing levels. The rates are simply a reflection of worth to the company and time required to complete the job. For an exact quote, please fill out our "Getting Started" form. There is no obligation and the form provides us with a more thorough understanding of your exact needs and naming preferences.

Our goal is to empower you with information so your decisions will be both illuminated... and enlightened!

Naming

• Researching, concepting and brainstorming of name candidates
• Developing a "short" lists of top candidates to choose from (usually three to six names at a time)
• Creating a customer naming suite on our web site for you to log in and view your naming choices and read related info on
• Writing a short synopsis/rationale statement on how each name could work for your company/product in future marketing/advertising
• Obtaining a matching, (or closely matching) domain name
• Performing a preliminary trademark search at http://www.uspto.gov
• Repeating the above process until we find the "perfect name". (This may take from one to ten "rounds" of names, but usually it requires somewhere between three and five sets of names)

Developing a Positioning Statement (Highly Recommended)

Examples from work we've done...

• Spruce... "The Everclean Company"
• PODS... "Got Stuff? Put It In A Pod!"
• Joe Ricos... "Escape The Ordinary"
• Park Place... "The Ultimate Garage Space"
• TKO Surgical... "Technically Superior"
• Sea of Diamonds... "Timeless. Eternal. Forever."

Custom Logo Design Work

• Work is done by one of two national designers. (One of them is a creative director at a large ad firm who I trained in the industry. The other is a Canadian designer, whose work I just happen to really like)
• Creating the printer files for the business card, letterhead and envelope mechanicals.

Obtaining a Matching (or Closely Matching) Domain Name

We try for names you can own outright. This may mean adding something to the name. If you want the exact name and it's for sale, we can help arrange the negotiations and you would just pay whatever the direct cost is. Usually we are able to create names that are available and don't require purchase from existing owners. This is often worth the price of the naming package alone.

Fee: Included! (This is often worth the price of the entire naming service itself. We found SeaOfDiamonds.com still available and the client paid nothing extra for the domain name. The same holds true for JoeRicos.com, SupplyAmerica.com, Skedattle.com, Zyntel.com and more. Notice that none of them have "online" or "my" in the name.)