When this employee benefit company went looking for a name, they needed one that communicated their role as a trusted advisor -- an intermediary that served both the employee and employer by providing the best possible health and retirement options from a wide range of top vendors. This type of role is often referred to as a "liaison," a word originating from the French that means "communication," "linkage," and "mediation." By simplifying the word to the phonetic spelling Liazon, we were able to create a strong corporate name imbued with a sense of trust, reliability and stewardship.