Not a Fortune 500 company? No worries! Today's show focuses on how you can make a name for yourself -- even if the business is just you! In fact many successful entrepreneurs have done just that... established a successful niche by building up their name and increasing their online visibility. Learn how to bring together all the right ingredients to create a successful personal brand, including article marketing, PR, blogging, podcasts, guest speaking and generating e-books. Hear from experts such as Marnie Pehrson, founder of IdeaMarketers.com as she shares the secrets to creating a powerful online brand presence through the creation of an online media room. Hear real life examples and case studies of home based entrepreneurs that broke through the clutter and established themselves at the top of their industry. You name it, and we'll discuss it, on today's The Name Game... brought to you by Tungsten Branding!
Is Your Brand Name a Meatball Sundae? Ask Seth Godin!
Seth Godin, best selling author and internet marketer extraordinaire, will be this week's featured guest. Join Seth along with your host Phil Davis as they discuss ways to transform mundane brands into something truly remarkable. Seth, for those who are not familiar with his work, wrote the book (or better yet "books") on being remarkable; including Purple Cow, The Big Moo, Small is the New Big, The Idea Virus, The Dip, Free Prize Inside, and All Marketers Are Liars. His latest effort "Meatball Sundae... Is Your Marketing Out of Sync?" outlines strategies for dealing with the new media, new marketing, and how to keep your brand message fresh, hot and tasty. Seth's career long approach to marketing has been one of building long term relationships based on inviting, entertaining, intriguing and engaging the potential customer -- but most of all, by being remarkable. So be sure to join us this Tuesday at 12 noon PST and find out how to create something deliciously different!
The Five Key Steps to Naming an Internet Based Company
Having you been pounding the keyboard in utter frustration, searching to no avail to find that perfect business domain name? Well fret no more my friend. Today's Name Game will guide you, step by step, using proven tips, techniques and naming strategies sure to secure a great domain name. Plus we'll reveal web sites and tools that will aid in your quest. So step back from that window ledge, take a deep breath, and tune into the Name Game, Tuesday at 3pm EST/12 noon PST for ideas that will having you shouting Yahoo!
Find Your "Pivot Point" and Power Your Growth!
Companies that struggle to rename and rebrand themselves are often facing a much deeper challenge -- discovering who they really are and what they really do! Most businesses start off as product identified concepts, but in reality, these products serve an emotional need in the consumer. By discovering what benefit you truly provide, you can more closely align your company's name, tag line, logo and services to address your customer's core desires. What emerges is something powerful, a brand new "pivot point" that re-aligns your company based on a sense of purpose, not a set of products. Find out more about how you can discover your pivot point, and in turn, power your company's future growth. Just tune in today on The Name Game at 3pm EST!
Eight Company Naming Blunders
Join host Phil Davis as he dissects the company naming process, and highlights the eight most common (and costly!) mistakes to avoid. From corporate tongue twisters to linguistic train wrecks, discover what does and does not work when it comes to making a name for your business. Call in with your questions and get professional feedback from a naming professional with over 150 company and product names to his credit. That's this Tuesday at 3pm EST on The Name Game!
Rebrand & Reposition your company for future growth - with Al & Laura Ries!
Join Phil Davis this week as he interviews noted authors and marketing experts Al & Laura Ries on how to successfully rebrand, reposition and relaunch your company. Al Ries coauthored the landmark book "Positioning: The Battle for Your Mind," as well as "The 22 Immutable Laws of Branding." Al then joined daughter and fellow marketing guru Laura Ries to pen the controversial "The Fall of Advertising & The Rise of PR." Their latest effort is "The Origin of Brands." Come here this formidable marketing duo as they expound on the key points to keeping your brand focused and relevant in an ever fast moving market. If you have questions or concerns about the shifting landscape in your business or industry, be sure to tune in this week to The Name Game... brought to you by Tungsten Branding.
What's In A Name?
Is it possible to own a word and create a Monster? Can your brand become as big as the Amazon? Or as sweet as an Apple? This week's Name Game focuses on what it takes to become "own" both a word and an entire industry category. Find out when it's not only possible, but vital to capture the market with a strong compelling one word name. Also discover when it can become a dangerous trap to be avoided at all costs. So before you Xerox your next copy or Google your next search term, reach for a Kleenex or Taser that annoying neighbor, make sure to tune into The Name Game. This week's guest features a former client that actually pulled off the one word name... PODS, (Portable On Demand Storage.) Find out from company president Pete Warhurst how finding the right brand name helped catapult his fledgling business to the forefront of the industry and define his entire category. That's The Name Game... each Tuesday at 12 noon PST (3 p.m. EST) brought to you by the bright minds at TungstenBrand.
This week's Name Game will focus on the power of branding...
How the right name can transform a company or product from a common commodity to a shining super star! Plus you'll learn the most important steps involved in naming a new business or product... from concept to completion. You'll also hear from Chuck Lennon, President of TeamLogic IT, one of the fastest growing IT franchise systems in the nation, as he shares the naming process for a start up. If you're looking to make a name for yourself or your company, look no further than The Name Game. Tune your "dial" this Tuesday at 3pm EST, 12 noon PST... It's game time!
"I can't thank you enough for your incredible help in bringing this forward!! The name is perfect on all the levels you have presented and will be a
name that will allow for expansion of our service offering. I am psyched with the new name and anxious to start using it."
Craig Pierce President
BossMark.com
"Hi Phil,
I just wanted to drop a line and tell you how pleased I am with the results to date for Claricent. I have received positive feedback and the more I see the name, logo, and tag line the more excited I get about the future. I look forward to building a brand around Claricent and we are off to a great start."
Dave Fox President
Claricent
"For the record, changing our name to PODS was one of the best moves we ever made."
Peter Warhurst President/Founder
PODS
"The services you provided for us have been outstanding. We love our name, logo and website.
It goes without saying that you will be recommended by us to everyone that inquires."
Business Naming
