Sometimes all a company really needs is a good tag line. Case in
point, a client that came to us called Harbour House Crabs. The name
worked fine and the client was told this. What the company needed
was
a way to position themselves in the industry... were they the
"Wal-Mart" of crabs? The "Rolex" of seafood? Just
where did they fit
in. The name was solid but it needed a little "rudder" to
steer it
some direction. After discussions about their quality, freshness and
ability to ship to just about anywhere overnight, we developed the
tag
line "Harbour House Crabs... Turn Any Occasion into a Special
Occasion". We wanted to communicate that by ordering these crabs
you
were doing something unique, tasteful and meaningful. It was along
the
same thought process as Hallmark Card's old slogan, "When you
care
enough to send the very best". It suddenly made Harbour House
Crabs
stand for something- a company that could jumpstart your party,
gathering or event with extraordinary food. Here are some other
tag lines, we've developed...
|
Park Place "The Ultimate
Garage Space" |
|
PODS "Got Stuff? Put it in a
POD!" |
|
Medfield Hospital "When all you
want to feel... is better". |
|
TKO Surgical.. "Technically Superior" |
|
Rhino Interactive... "Commercial
Strength Web Solutions" |
|
GekGo Scooters... "Let the Lizard
Loose!" |
Tag line development come packaged with naming projects and can
be
purchased individually. For a custom quote, fill out our Get
Started
form and we'll contact you with a free estimate within 24 hours.
|
Business Naming
