Press Release
Writing and Distribution Press releases can be one of the
most effective ways to spread the word about your company and/or
products. The upside potential is enormous and the cost is minimal.
The catch, (and this is the big one), is to write a press release
in a way that appears truly newsworthy. In other words, the press
release has to have a "hook", something that sounds unique,
since that's what editors want to give their readers. They are constantly
on the search for a new angle or twist on otherwise familiar, boring
stories. If you don't provide them with this, editors will simply
pass your press release over as as "advertorial" copy.
But when done right, the results can be amazing.
Here are some examples.
Case Study #1: Harbour House
Crabs wanted to put out the word about selling crabs on the Internet.
The headline?
"More Americans Getting Cases of Crabs During
the Holidays"
Now that got attention. The owner got a radio interview from a
station in Australia. He was later featured in Food & Wine.
His sales quadrupled that month. After another release he was featured
in Real Simple magazine. The then got invited to serve celebrities
such as The Black Eyed Peas, Kelly Clarkson and Jennifer Lopez at
an event called Wango Tango in Anaheim, CA. It was a paid gig, but
it got his foot in the door with the Hollywood crowd. He continues
to regularly order Tungsten press releases. We think he's brilliant.
Case Study #2: Two4One.com
wanted to announce they were franchising their new real estate business.
The headline?
Popular BOGO Sales Strategy Now Entering Real Estate
Market
By presenting the story as a new breaking development in the real
estate market, the story got picked up in one day by Inman.com,
the nation's leading independent real estate news service and content
provider to 250+ U.S. newspapers and 50,000 Web sites.
In addition to being picked up by wire services, newspapers, magazine
and ezines, a well written press release with your web site mentioned
in it, will creates dozens of new links to your site. This increases
your link popularity and Google ranking. It also positions you and
your company as the experts in the field, since you are in the news.
This opens yet more doors of opportunity.
What Does a Tungsten Press Release Include?
Good question! Our press releases provide all the following...
The fee for this nationwide service is $1500 all-inclusive. To get
started on a press release contact
us with the details of your press release and we'll get writing!
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