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Product and service naming is similar in nature to company naming with
a few exceptions. It requires a careful look at the competitive
landscape and a strategic positioning analysis to see where the product
or service fits in best in relation to the others. Is the goal to
differentiate or emulate? From there the determination is made about
what kind of name to create i.e. literal, descriptive, evocative, etc.
That decision depends largely on whether the product is first in its
category. Following is an overview of our Product/Service Naming...

Researching the competitive landscape
Learning the product/service key attributes
Deciding which naming scheme best fits the product/service
Concepting/Brainstroming of new names using numerous naming techniques
Preliminary screening of potential names through the USPTO web site
for trademark conflicts
Condensing name to a "short list" with a rationale statement
explaining how each name could position the product in the market place.
Presentation of three to six "finalists" for client review/approval
Changes, revisions and submission of new names if needed
Repetition of above process until successful

Pricing depends on the scope of the project and the details involved.
For an exact estimate, just fill out our Get Started form... and we
will get back to you with a price within 24hours!






"I can't thank you enough for your incredible help in bringing this forward!! The name is perfect on all the levels you have presented and will be a name that will allow for expansion of our service offering. I am psyched with the new name and anxious to start using it."
Craig Pierce
President
BossMark.com
"Hi Phil, I just wanted to drop a line and tell you how pleased I am with the results to date for Claricent. I have received positive feedback and the more I see the name, logo, and tag line the more excited I get about the future. I look forward to building a brand around Claricent and we are off to a great start."
Dave Fox
President
Claricent
"For the record, changing our name to PODS was one of the best moves we ever made."
Peter Warhurst
President/Founder
PODS
"The services you provided for us have been outstanding. We love our name, logo and website. It goes without saying that you will be recommended by us to everyone that inquires."
Scott Baumer
Partner
TKO Surgical

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Email:

Tungsten Marketing
24 West Main Street
Suite 207
Brevard, North Carolina USA 28712
Phone: 828 884-5208
Fax: 828 884-5208
Email: phil@puretungsten.com



 
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