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| Sea Of Diamonds - Eternal. Timeless.
Forever. |
The Challenge: | |
| This project had some stiff competition
already on the internet. The goal was to create a name that would
be memorable and yet convey the size and volume of this new joint
effort. Creating a completely evocative name would have meant spending
more ad dollars to brand it. Creating too descriptive a name would
have left it too ordinary (i.e. Diamonds Unlimited) The final result
was a name that blended both the evocative feeling of endless abundance
associated with the ocean; and the descriptive noun that identified
the actual product (as well as one that registered better with search
engines).
The tag line also played off the name by speaking to the mysterious and eternal qualities of both diamonds and the sea. "Eternal. Timeless. Forever." Sea of Diamonds is one of those rare names that intuitively explains itself and its positioning, yet with a sense of style and flare. The future ad copy and overall marketing platform is wide open to superlatives such as deep, mysterious, endless, infinite, expansive, deep blue, crystal clear, and all the other words, thoughts, ideas and emotions conjured up by the image of the sea. If you're looking for bright ideas for your new name, turn on the power of Tungsten Marketing. If you're looking for endless selection, check out http://www.SeaOfDiamonds.com. Need a brilliant name? Just click here to get started! |
To create an online mega jewelry brand that combined the resources of seven diamond dealers.
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| Click Here to Get Started |
