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Introducing:  TeamLogicIT  
  The Challenge:
When Franchise Services (owners of Sir Speedy® and PIP Printing®) approached us to brand their new IT business, they needed a name that would resonate with both the end users as well as potential franchisees. After examining the different naming strategies, we decided that "Positive Connotations" would work best for this brand. This is a strategy that works well for a number of businesses.

Why?

Combining existing positive industry related words in a unique way enabled us to obtain a trademark and establish a web presence. Both "Team" and "Logic" resonate well with potential clients who want dependable experts to install, repair and maintain their networks and computer systems.

The goal of TeamLogicIT is to become the Blockbuster Video of the small business IT industry... replacing many of the mom and pop computer stores with a nationwide branded IT solution that people will know and trust. For most small business owners, the idea of a turn key IT company that worked as a "team", and used common sense "logic" in their solutions, was an appealing alternative to the ad hoc providers they were accustomed to dealing with.

Since the name was not literal, we opted to go with more of a descriptor phrase than a tag line... hence "Consultation. Maintenance. Repair." Perhaps as the company grows and gains more recognition, they will expand that tag line to something that positions them better against the competition. Since FranServe is also one of the largest franchise companies in the world, they utilized their inhouse graphics department to create the logo identity.

So the next time you need great naming logic from a bright team of experts, turn to Tungsten Brand Marketing. Click "Getting Started" to find out more.

 

Create a new IT franchise company for FranServe Corporation that could consolidate the disjointed small business IT industry.



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